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A Few Facts About San Diego:

San Diego passed the 3 million population mark in 2006.

31.6 million people visited San Diego in 2007.

• The population of the San Diego County Region 3,066,820.
• Of this population, 51% are White, 5% are Black, 29% are Hispanic, < 1% are American Indian, 11% Asian/Pacific Islander
• The median household income in the region was: $64,737.

San Diego is the #1 market for broadband connectivity in the country.
-Source: Nielsen/NetRatings, September 2004

San Diego County adults are online like never before.

Of those households, they use the internet for:

• Shopping - 51.4 %
• News - 35.8 %
• Financial Information/Services - 21.5 %
• Job/Employment Search - 12.9 %
• Automobile Information - 15.4 %
• Local/Community Events - 13.2 %
• Medical Services/Information - 11.6 %

-Source: February 2003 - January 2004 San Diego Scarborough Report